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When you think of a three-minute, hyper-competitive mobile game, deep storytelling and complex lore are usually the last things that come to mind.
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But as these games generated billions of dollars, the studios realized the massive potential of building a true intellectual property.
+The Arena's History
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As you progress from the lush green training camps to the terrifying, lava-filled legendary arenas, you are taking a geographical journey.
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A crashed airship in the background of a snowy mountain arena might precede the release of a new flying machine unit.
+Small easter eggs are hidden in the corners of the maps.The world feels alive.The design of the king's tower changes as you level up.
+The Personalities of the Troops
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The most effective way developers convey personality is through incredibly expressive, exaggerated character animations.
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Furthermore, developers release short, high-quality cinematic trailers outside of the game to establish relationships between the cards.
+Lore DeliveryExecutionCard DescriptionsThe short paragraph of text visible when upgrading a card often contains jokes, puns, or vital lore about the character's originIn-Game ReactionsProvide a massive injection of personality, allowing players to express anger, joy, or confusion using the faces of their favorite troops
+Building a Transmedia Empire
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By investing in lore and character design, developers transform a simple mobile app into a massive transmedia franchise.
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The next time you deploy a card, take a second to read its description or watch its deployment animation closely.
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